You’re sat in your office when the phone rings. On the other end, a salesperson from a marketing firm is asking you whether your small business has a SEO strategy, and, if not, would you like one? For those on the outside, SEO can be a bit of a daunting subject, filled with unknown factors. This article hopes to shed some light on the subject, meaning that when you decide on how you’re going to approach your SEO strategy, you’ll be empowered to make a much more informed decision.
SEO stands for Search Engine Optimisation. In its purest form, SEO is the process in which a website improves its ranking on a search engine, such as Google. If you’re searching a specific term on a search engine, the likelihood is that you’ll probably check the results in the order that they come up. Improving your ranking on a search engine means that you’re more likely to be clicked on, and hence your website gets more views.
Good SEO can actively assist in boosting your sales.