Use Cross-Promotion Between Facebook and Instagram
Because Instagram is owned by Facebook, the two social media sites are connected in more ways than just ownership.
If you’re using one of these platforms for sharing targeted ads, you could just as easily cross-promote your content via both in a seamless way.
Facebook and Instagram Ads Can be Versatile
The ability to easily target your leads through Facebook and Instagram is enhanced by the fact that you can advertise in the way that best suits your campaign.
You can use striking visuals to capture the attention of your customers. If you’ve got more to say, a short video will really get the message across.
Paid Targeted Ads on Facebook or Instagram Reach the Right Customer
If you’re sending out generalised ads that go out to masses of news feeds without targeting, you will be less likely to convert users into customers.
Blind ad campaigns will have limited effect because you have no control over who sees your ads. They may be going to the wrong demographic completely.
Nurturing Your Leads
At any point in your sales process from lead generation through to making the sale, you can nurture your leads through the use of Instagram or Facebook ads as well as marketing tools such as chatbots.
Link up your CRM with your advertising strategy and engage users at the different contact stages to keep reminding them of what you’ve got on offer.
Using Facebook Dynamic Ads Allows You to Fine-Tune Your Offers
Facebook Dynamic Ads allow you to tailor the ad experience to the specific user. Dynamic ads will ensure that specific travel messages are given to the right people.
By uploading all of your inventory and offers, Dynamic Ads will display the exact holiday that a user will be most interested in. This information may be based on previous browsing history or abandoned transactions.
These types of paid social advertisement are one of the most effective tools that you could have at your disposal.
If you would like to discuss how paid social media advertisements can work for your travel business then don’t hesitate to give us a shout! Send us an email now to email@example.com.