TRAVEL INDUSTRY
Why Travel Businesses Need To Be Using Paid Social Advertisements
WRITTEN BY JACK BARRON | JULY 15, 2020 | 5 MIN
Marketing should be an essential element of your travel business. And, if you want to continually engage new customers, and re-engage existing and old customers, then one of the best ways that you can do this is through paid social media ads.
Two of the best platforms for targeting customers for your travel business are Facebook and Instagram.
With over 2.4 billion monthly active users on Facebook, and over 1 billion on Instagram, the potential reach for social media advertising is enormous.
But the volume of users on these popular social networks is only part of the picture.
In this article, we’ll discuss why travel businesses need to be using paid social advertising as in their marketing strategy.
Facebook and Instagram Ads Allows Specific Targeting
Aside from the fact that Facebook has the most significant number of users out of all social media platforms, the fact that you can fine-tune the ads that you target is a huge benefit. And, as Instagram is owned by Facebook, ads can be focused in a similar way.
When choosing who will see your targeted Facebook and Instagram ads, you can tailor your ads to any of the following user criteria:
Location
Age and birthday
Gender
Language
Interests
Relationship status
Education
Work
Instead of spending your marketing budget on ads that go out to millions of random users, by tailoring specific demographics, you will be more likely to have more success.
Targeted ads will have a higher click-through-rate and ultimately lead to greater conversion.
It Is Possible To Retarget Customers Using Facebook And Instagram
If someone has visited your site but left without booking a holiday, don’t let that lead die. They may still be interested.
By using retargeting, it is possible to re-engage that customer. This can be done through targeted ads tailored to the specific products they were looking at, which will appear on their feeds.
Use Cross-Promotion Between Facebook and Instagram
Because Instagram is owned by Facebook, the two social media sites are connected in more ways than just ownership.
If you’re using one of these platforms for sharing targeted ads, you could just as easily cross-promote your content via both in a seamless way.
Facebook and Instagram Ads Can be Versatile
The ability to easily target your leads through Facebook and Instagram is enhanced by the fact that you can advertise in the way that best suits your campaign.
You can use striking visuals to capture the attention of your customers. If you’ve got more to say, a short video will really get the message across.
Paid Targeted Ads on Facebook or Instagram Reach the Right Customer
If you’re sending out generalised ads that go out to masses of news feeds without targeting, you will be less likely to convert users into customers.
Blind ad campaigns will have limited effect because you have no control over who sees your ads. They may be going to the wrong demographic completely.
Nurturing Your Leads
At any point in your sales process from lead generation through to making the sale, you can nurture your leads through the use of Instagram or Facebook ads as well as marketing tools such as chatbots.
Link up your CRM with your advertising strategy and engage users at the different contact stages to keep reminding them of what you’ve got on offer.
Using Facebook Dynamic Ads Allows You to Fine-Tune Your Offers
Facebook Dynamic Ads allow you to tailor the ad experience to the specific user. Dynamic ads will ensure that specific travel messages are given to the right people.
By uploading all of your inventory and offers, Dynamic Ads will display the exact holiday that a user will be most interested in. This information may be based on previous browsing history or abandoned transactions.
These types of paid social advertisement are one of the most effective tools that you could have at your disposal.
If you would like to discuss how paid social media advertisements can work for your travel business then don’t hesitate to give us a shout! Send us an email now to hello@invokemedia.co.uk.
Jack Barron, Director
Jack is passionate about marketing and helping small to medium-sized businesses thrive. As Director of Invoke Media, he is responsible for overseeing the planning and implementation of every campaign, getting stuck into the execution of successful at every opportunity.
