So, now you know what social selling actually is and what it can do to benefit you. How do you make sure you’re doing it properly?
1. Be present
There are many tools to automate the process of liking, sharing, and in some cases even generating posts, but if you want to establish that all-important human connection you need a human to do it. Engage with your social media and the people who are engaging with you.
That isn’t to say you can’t benefit from automating parts of the process. For example, tools that schedule your content are a great way to ensure you remain consistent with your message…as long as it’s a human that has written the content in first place.
2. Always listen
Your prospects and leads are sharing vital information with you all the time, you just have to be able to hear it. They’re telling you what they want, need, and require from a business. Keep your ears open to feedback, not only about yourself but your competitors and industry as a whole. Listen out for common pain points, stumbling blocks in the buying process, and frustrations that customers have with their service – then provide the solutions.
3. Offer value
When it comes down to it, what are you actually offering your customers? Boil down your core business value into simple bite-size chunks and laser focus on making sure they are as compelling as possible. The goal of social selling is not to constantly pitch, it’s to present yourself as a valuable and authoritative presence in your field. This is what ensures customers begin to think of your business automatically when they want to make a purchase.
4. Meaningful relationships
Converting a lead or a prospect into a sale is a success, but true success comes when you have a repeat loyal customer. The first sale is just one step in your journey together. Those lasting and meaningful connections are not only what encourages repeat business, but also what fuels word of mouth promotion.
Social selling is an essential part of your social media sales approach, and now you know the basics on how you can start reaping its rewards.
The good news is that the tools you need to do social selling are largely free. The process of course takes time, but nothing worth having comes without cost. When you’ve had your first win or are sold on the idea, then you can invest in tools that help you streamline the process and scale your efforts.
Have a question? Need some advice? Don’t worry, we don’t bite…or hard sell. We’re all about developing relationships and helping people out wherever we can. Just give us a shout!