When improving the digital experience that your travel business offers, look for ways to create a personalised experience for your customers. This means searching for ways to engage in a meaningful way.
Throughout the booking process, there are multiple opportunities to have automated emails and messages sent to your customers. These may include:
Payment received messages
Bon voyage messages
You could, however, tailor some more personalised content that will add value to your customers. This could include:
Suggestions for places to visit on their holiday
Weather forecasts for the date and location of their holiday
Advice on visas and vaccinations
But don’t just stop at getting in touch before their holiday. With many customers keen to book their next holiday immediately after the last one, it’s always a good idea to have automated emails sent out asking for feedback on their holiday.
Travel marketing should not just be about making one booking. If you have promotions for returning customers or a loyalty scheme, a great chance to promote these is when asking how a customer’s holiday was.
By developing a convenient multi-channel experience for your customers, you will be ensuring they can easily book with you, whether from a desktop site, their web browsers, or a smartphone app.
But investing in that point of difference and finding ways to personalise the experience at every opportunity will help to remind your customers how important they are to you. It will be this that keeps your customers coming back time-and-again when you retarget them through your end-to-end system with CRM.
Investing in technology and automation does not need to lead to a soulless experience for your customers. Remember to add your brand’s personality into everything that you do.
Travel agent marketing using this type of automated system will save you money. You’ll be able to deliver a higher standard of personalised experience without having to worry about the additional expenses required in hiring a large team of customer service advisors.