#1: Optimise Your User Profile
LinkedIn is THE social media channel for business professionals. And though there is certainly a trend of users starting to let their hair down and share more personal information with connections, it still remains a place to show the best version of yourself. This is especially true if you’re representing your business or brand on LinkedIn.
So, if you’re looking to increase your chances of getting noticed on the platform, optimising your user profile is a good place to start. Here are a few ways to optimise your user profile on LinkedIn:
- Complete your profile fully
Sounds like a basic one, but it makes sense. Take the time to complete your LinkedIn profile fully, making sure each section reflects how passionate and experienced you are at what you do.
What’s more, LinkedIn prioritises completed profiles – otherwise known as ‘All-Star Status’ – by shooting them high up in search. Also, stats show that your profile will receive up to 14% more views with a professional profile pic, and connection requests will multiply by up to five times if you list your current work position. Worth it, then?
- Remember to be Professional
LinkedIn may be a little more lax to network on now, but it still helps to act in a professional manner wherever possible. We know this sounds a little university lecturer-esque, but it’s so important to protect your own image because it does and will affect your brand reputation. Remember to use a smart, high-quality pic of yourself and ensure you only share posts which are free from typos, swearing, and controversial or political opinions.
- Provide Value
While your profile is certainly a good opportunity to impress prospective customers and prove that you’re knowledgeable in your field, it shouldn’t JUST be about you. Aside from coming across as bragging, people just aren’t that interested.
Think of the expression WIFM…What’s In It For Me? Because your customers are every time they answer the phone, view your website and look at your LinkedIn profile.
Make sure that you clearly state what you can do for them, not just what you have done. Offer value without any expectation of a return, be that in the form of a free download (without the requirement for their email or information), LinkedIn articles or even including your top tips in your summary.