Now Is The Time For Accountants To Take The Lead


The COVID-19 pandemic has brought unprecedented changes to the way we live and work in the UK. Never before has such a huge percentage of the world’s population been subject to quarantine at the same time, and lockdown has meant both individuals and businesses across the country have had to adapt to a new way of working. As the UK emerges from lockdown, now is the time for accountants in the UK to step up and take the lead in guiding small business owners through the coronavirus outbreak and into success.

The Time To Be There

There’s never been a better time for accountants to prove their worth to existing clients and potential clients alike. UK businesses are struggling to navigate the implications of social distancing as well as making sense of the government’s complicated coronavirus financial aid package; these are decisions that accountants can offer expert help with.

Reach out to clients via email, social media and phone, and let them know that you’re there and working hard amid the coronavirus to provide your clients with professional accountancy advice and business support. Many accountants in the UK are snowed under with applications due to lockdown, proving just how invaluable accountancy expertise is during this time.

Try to break your potential customers into segments, such as business size and industry. This will help you tailor your services to provide the exact support which your clients require. There are so many opportunities to create strong client bonds, however, this begins with providing accurate, timely information. It is important that your firm positions itself as the trusted advisor and go-to resource for businesses.

Looking To The Future


The future of accountancy is bright. Clients seeking accountancy services during lockdown will be looking out for accountants who can support them not just in 2020, but beyond. Despite the setbacks of the pandemic, the accountancy sector is making exciting advancements every year, with new technologies offering opportunities to work more efficiently and provide better value for customers. Automation software can free up time spent on simple accountancy tasks and allow more space for complex business support services – a vital skill set in the current climate.

Offering Stability Amid Uncertainty

It cannot be denied that the coronavirus pandemic has created as much economic uncertainty as it has health anxiety. The prime concern of small business owners in the UK – after the health of themselves and their loved ones – is the financial security of their businesses.

This is where accountants are really invaluable. By offering one-on-one support to business owners during and after the pandemic, accountants can provide security and confidence despite the uncertainty of the current situation. This means not just supporting clients with the usual tax forms and loan applications, but providing professional advice on a range of business and financial matters to ensure that managers and owners across the UK can continue to run businesses without undue stress and anxiety.

Jack Barron, Director

Jack is passionate about marketing and helping small to medium-sized businesses thrive. As Director of Invoke Media, he is responsible for overseeing the planning and implementation of every campaign, getting stuck into the execution of successful at every opportunity.

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