LinkedIn is an invaluable tool in your arsenal when it comes to developing business relationships and identifying strategic connections. Every journey starts with the first step, however, and before any fruitful and mutually beneficial partnership can be formed you must make the first contact.
Whether your weapon of choice in the prospecting arsenal is a telephone, an email or LinkedIn Message, many find it the most challenging and daunting.
The fear of rejection, the worry of wasted time and a creeping feeling that you’re going to ‘burn’ the prospect if you handle it wrong all plague sales and marketing professionals at some point.
The fact is, many LinkedIn connection messages simply get ignored, so how can you ensure yours are accepted?
There is no magic formula that will get you 100% response rate, anyone promising that is an outright liar. The simple fact is, there are thousands of variables at play, from the personality and past experience of your prospect, to the socio-political climate, the industry being targeted or even the time of day your connection was sent.
What we can do though is look to provide the best possible set of circumstances that will tailor your message to the majority, with the goal of maximising acceptance and response rates.
Here’s what you need to consider.