3. LinkedIn has a huge audience reach
To find new opportunities, you need to have access to a pool of prospects first. Luckily, LinkedIn has 29 million+ UK users, many of whom proactively seek business tools like LinkedIn SlideShare (a learning area packed with infographics, videos, and other cool resources).
There is a nice sense of mutual vulnerability shared between LinkedIn connections, where it’s OK to ask for help or admit there is a gap of some kind. Half the battle of winning new business is pinpointing those who need your services and on LinkedIn, you won’t have to look very hard.
4. LinkedIn drives quality traffic to your site
When it comes to authoritative content, LinkedIn is considered the most credible social channel. Obviously, this is useful for your rankings in SERPs – we all know Google loves to reward a voice of authority! Simpler than that, though – LinkedIn is yet another channel driving a source of traffic to your website. And the more branches you offer out, the more action you’re likely to receive.
5. LinkedIn content directly hits decision makers
Now, here’s where the true beauty of LinkedIn shines through. You have casual, direct access to business owners, decision-makers, and other senior stakeholders via LinkedIn. What other social channels can you say the same about?
There’s a lot of opportunities to succeed because of the exposure you can get, but it’s also very easy to squirrel away your chances if you act unprofessionally, controversially, or generally behave in an obnoxious manner on LinkedIn.
Our advice? Be yourself, but set yourself some professional boundaries. LinkedIn may be a social media channel, but you need to remind yourself of your target audience and what you could be compromising.
6. LinkedIn is the ideal place to build brand trust
LinkedIn is an excellent place to mingle with other professionals (or prospects!) – it all goes back to that sociable but still professional balance.
Strike up a friendly conversation one day, and you never know when that person will remember you and come back to offer you a proposition!
LinkedIn is also a great space to get to know the face behind the brand, and the likelihood of people investing in your brand will increase, naturally, if they have liaised with you on a personal level.
7. LinkedIn provides granular insight into your ROI
LinkedIn’s Ad Campaign Manager has real-time reporting, so you can check for insights on your paid ad activity at any time. This isn’t anything groundbreaking, considering other social media channels with paid capabilities have the same functionality. However, LinkedIn’s insights all work within the platform interface, so there’s no need to run, say, Google Analytics alongside it to divvy up reporting figures.
As always, if you have any questions, comments or feedback, just get in touch! We’re always happy to hear from you.