LinkedIn is THE social media platform for business, so it’s no surprise to learn it has brilliant prospecting features. And when we’re talking about finding new, cheap, relevant B2B leads, LinkedIn’s Sales Navigator is one heck of a workhorse.
To help you decide whether Sales Navigator is worth your time, we’ve compiled a quick overview of what the tool can do in terms of prospecting and why we think LinkedIn Sales Navigator is the prospecting tool your B2B business needs.
If you’re utilising all that LinkedIn Sales Solutions has to offer in terms of business tools, then chances are you’ve already heard of Sales Navigator.
And if you haven’t, we can only presume you are part of the thousands of other UK professionals with too much work and not enough hours. Allow us to fill you in.
In a nutshell, Sales Navigator is an outbound marketing tool which grants you access to LinkedIn’s full network of users (700mil+), allowing you to scrape around in every corner of the platform to find new business opportunities that you wouldn’t usually get to see.
Given that 4 out of 5 LinkedIn users are responsible for making decisions as part of their job role, it’s a VIP pass worth getting your hands on when looking for a top-up in leads.
There are three types of paid Sales Navigator memberships:
Individuals (for single sales reps), Teams (for small teams of up to 10 people) and Enterprise (for sales reps in teams of 10+).
Next, let’s look at what LinkedIn’s Sales Navigator can do. Like any marketing tool, you need to know how to use it properly in order to reap its bountiful benefits. Though it exists to give you access to more connections in order to generate leads, ultimately your marketing and sales skills will still be at the eye of the results you see.
It’s also recommended that you know how to generate leads on LinkedIn before investing time in a tool like Sales Navigator, as it’s targeted at experienced sales reps rather than beginners.