Optimism Doesn’t Accept Failure
Failure is normal; not every business venture succeeds. Those entrepreneurs who succeed overall are the ones who can take failures and get back up again with determination in their eyes. Pessimists fall at the first hurdle; optimists stay in the race. In times of hardship, which in business you will undoubtedly face, the ability to dust off and get back up is essential. The Coronavirus Pandemic, which floored businesses and the economy as a whole, could be viewed as the end, or as an opportunity, lesson or rebirth. How you perceive setback and how you respond to them will have a direct impact on the resilience of your business.
Optimism Is Healthier
Whether you’re in business or not, it’s a good idea to nurture your own sense of optimism if only for your health. A study conducted by the University of Illinois found that optimistic participants were 76% more likely to have an ‘ideal’ health score.
Optimism Means Growth
Optimists are more likely than pessimists to venture outside of their comfort zones and try something new. In business, nothing is more important than this. The old adage rings true: nothing risked, nothing gained. Business is all about innovation, and how can we innovate if we’re afraid to try something new?
Optimism Just… Makes Sense
At the end of the day, pessimism is just not going to get you very far. If you don’t believe in what you’re doing, why are you doing it? You might as well just quit, right? When you realise that optimism really is the only sensible attitude you can have when it comes to business, you’ll realise how important it is to practice thinking positively – even when the chips are down.
For advice and assistance with business strategy and marketing – or even just a friendly pep talk in entrepreneurial optimism – don’t hesitate to get in touch.