How personalisation can give your recruitment agency a competitive advantage


Are you a hungry and passionate recruiter looking for a way to make your agency stand out from the rest of the pack? Do you want to get only the best to work with you? You don’t want to miss out on incredible potential clients and candidates because they can’t tell you apart from your competitors.

It can feel like an uphill battle to get any responses at all on some days. Don’t worry, though, there are some simple steps you can take to change this and feel like you’re making a splash with every single email and message that you send.

Why are good clients hard to find?

You might feel like you are struggling to reach the clients and candidates that you would love to work with. While there are more ways than ever to reach potential talent, there is also more and more noise that you need to cut through. We all receive a host of spam emails every day, and messages across every site we sign up for. This means that even if you’re reaching out for the best reasons, these messages can get lost among the rest – unless you find a way to grab their attention.

Reaching out


Adding the personal touch to your initial communications is so important. It shows that you care enough to do your research and to adapt your approach to suit them. This will set the tone for your ongoing relationship, and hopefully be the beginning of something great. Putting some of your personality into your communications can make your company stand head and shoulders above your competitors and encourage people to interact with you over and above similar emails or messages.

Develop deeper relationships

Personalising your approach is an excellent way to develop deeper relationships. When you reach out to someone in the hopes of working with them, it is because you’ve seen something in them that you like. You believe they will be a good fit to work with you – so why not show them that they aren’t just another face in a crowd? This can help them to feel like you see them as an individual and will get your relationship off on the right foot.


Use your personality to attract candidates and clients

Things have changed in recent years – you want to be approachable, professional but friendly. It is vitally important that you don’t appear out of touch or too buttoned up in your approach to making connections. Your recruitment agency is dynamic, unique and vibrant. You want to attract candidates and clients who share your values, and are of the same calibre as you are. Do this with a little humour and a lot of heart – don’t be afraid to be you. Your potential talent needs to know you as much as you want to get to know them.

Worth a thousand words

If you have a standard template that you use to reach out to clients, try and personalise it a little each time you email a new prospect with a feature from their profile. It doesn’t have to be a big tweak, but tiny alterations will speak directly to the person you are approaching.

We know that you have a lot to say and your instinct is to give as much information as possible to raise your chances of getting a response. However, if you avoid sending a wall of text, it provides potential clients and candidates with a more readable invitation that will keep their attention. It also pays to use an image that speaks personally to them, so tailor this based on what details you know about them. This will make you more memorable than most of the other things they find in their inbox.

Want to see some ways that we’ve been personalising our LinkedIn outreach to get amazing results? Click HERE.

Jack Barron, Director

Jack is passionate about marketing and helping small to medium-sized businesses thrive. As Director of Invoke Media, he is responsible for overseeing the planning and implementation of every campaign, getting stuck into the execution of successful at every opportunity.

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