Develop deeper relationships
Personalising your approach is an excellent way to develop deeper relationships. When you reach out to someone in the hopes of working with them, it is because you’ve seen something in them that you like. You believe they will be a good fit to work with you – so why not show them that they aren’t just another face in a crowd? This can help them to feel like you see them as an individual and will get your relationship off on the right foot.
Use your personality to attract candidates and clients
Things have changed in recent years – you want to be approachable, professional but friendly. It is vitally important that you don’t appear out of touch or too buttoned up in your approach to making connections. Your recruitment agency is dynamic, unique and vibrant. You want to attract candidates and clients who share your values, and are of the same calibre as you are. Do this with a little humour and a lot of heart – don’t be afraid to be you. Your potential talent needs to know you as much as you want to get to know them.
Worth a thousand words
If you have a standard template that you use to reach out to clients, try and personalise it a little each time you email a new prospect with a feature from their profile. It doesn’t have to be a big tweak, but tiny alterations will speak directly to the person you are approaching.
We know that you have a lot to say and your instinct is to give as much information as possible to raise your chances of getting a response. However, if you avoid sending a wall of text, it provides potential clients and candidates with a more readable invitation that will keep their attention. It also pays to use an image that speaks personally to them, so tailor this based on what details you know about them. This will make you more memorable than most of the other things they find in their inbox.
Want to see some ways that we’ve been personalising our LinkedIn outreach to get amazing results? Click HERE.