Another personalisation method is to re-engage with customers who are no longer active.
Customers subscribed to a newsletter that haven’t clicked in a month, customers who have cancelled a subscription, or haven’t reordered in a while.
It can also extend to other channels such as Linkedin messages, where an embedded personalised message (like a gif for example) which can give off less of a ‘salesman’ or ’spam’ feel. This can boost effectiveness 2.4 times.
For online vendors, sending customers a picture of their parcel ready to be shipped out is a great way to boost engagement, increase a positive client relationship, and keep the client happy while waiting for their delivery.
Personalised websites and landing pages calls to action convert 202% better than generic versions.
They can be personalisation by context, where URL parameters detect ad keywords and other data and change the landing page content as a result. Or they could be personalisation by live data, where they obtain data with external services and thereby personalise the landing page.
There could be personalised video overlays, rich snippets, or gifs.
The best and most successful businesses aim to attract and keep lifelong customers and build a community. Welcoming new customers via image personalisation helps them feel unique, seen, and welcome, and encourages them to stay on. With referrals, discounts and personalisation are also key to making a new customer feel welcome. Once a part of the community, anniversary and birthday campaigns with specialised images (that perhaps include the recipient’s name and/or birthday) are a tried and tested marketing method to keep customers around.
Dynamic image personalisation is the key to the present and future of marketing. For marketers and buyers both, there is the need to be more unique and human with each other. The buying experience is shifting to become more relevant, useful, and perhaps most importantly, enjoyable.
This new time for marketing can be a slight challenge to navigate, however, here at Invoke Media we are more than happy to help. As a team of expert marketers that execute successful campaigns, we are straightforward and get the job done. We have the answers you need, and we can’t wait to help you grow your business.