Keep Things Short And Sweet
No one has the time (or desire) to read through a really long email. When it comes to writing you emails, less is definitely more. You can keep things short and sweet while still telling the recipient everything they need to know. Research on the topic suggests that emails that are around 100 words in length have the most success. The goal of your email is usually going to be to ask the reader to do something. You may want them to click through to your website, send you a response, or remind them of something they need to do.
The important thing to remember is to be clear about:
- What you want them to do
- Why they should do it
- How it will benefit them
This is what we call a “call to action” which is explained more below.
Always Include a Call-To-Action
You can send the best email in the world but if you don’t ask someone to do something at the end of it, they won’t. As a result, it will just be read and filed away. This is why your email always needs to have a call to action. You’ll have seen calls to action a hundred times in emails you’ll have read of your own. Any time someone asks you to do something like: “check out their new clothing range” or “click here to see if you are eligible for this credit card,” that is a call to action. They are telling you what they want you to do. Your own call to action can be whatever you want it to be. The overall goal is to use it to get your reader from the email to where you need them to be.
How Valuable Is Email Outreach?
The short answer is…very. The slightly longer answer is…very, so long as you use it in the right way.
An email list is so valuable to your business with a much higher ROI than any form of social media. You have a number of people who are already invested in your business enough that they want to sign up to receive emails from you. That means, therefore, you have hundreds, if not thousands, of potential warm leads at your fingertips. To make sure you are reaching them effectively, you need to make sure you are writing your emails in an impactful way using some of the tips above. Recognising its importance, email marketing is also something that businesses often outsource. Marketing companies are experts in understanding how to write emails for your business that help you bring in high-quality new leads.