Case Study

Burton Recruitment

An international recruitment agency placing high-calibre candidates, known for its modern and professional approach.

Transparent

Proactive

Results-Driven

Overview

“Professional, responsive, and creative, Invoke helped us present Burton in a way that truly reflects the quality of our service”
Gina McLoughney, Director, Burton Recruitment

Background:

Burton Recruitment is a UK-based recruitment agency with a global reach, working across a range of industries to place high-calibre candidates. Known for its modern, professional approach, the company partners with clients and candidates around the world.

The Challenge:

Burton Recruitment came to us looking to improve its digital presence and strengthen its brand positioning. With a premium offering and high-value clients, the goal was to present the brand more effectively online, build trust and credibility, and support both candidate sourcing and new business development.

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Outcomes

We became an integrated marketing department within the business, providing close support to the Directors and heads of department.

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Solution

We designed and built a visually striking brand that reflects the modern elegance of Burton Recruitment.

We then created a beautiful responsive WordPress website that resonates with the target audience and is optimised for conversions.

Alongside this, we provided ongoing website management, content creation, and graphic design services, developing marketing collateral to support both prospecting and lead nurturing efforts.

Our team also managed their social media channels and offered tailored support to individual recruitment partners to help them build visibility, grow their networks, and drive results.

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Google Search Console showing website "raw2k.co.uk" performance data: 1.08M clicks, 23.9M impressions.
RAW2K website displayed on laptop, tablet, and phone. "Online Car & Salvage Vehicle Auctions" shown. Vehicle listings visible

“Invoke Media have been more than a supplier, they’ve been a strategic partner. From building our site to creating tailored content for our consultants, their support has helped us attract both top candidates and premium clients. The team understands recruitment, understands branding, and most importantly, understands how to deliver results.

Gina McLoughney, Director, Burton Recruitment

Industries

As a marketing agency, we don’t pigeon hole ourselves into specific industries. We believe variety is the spice of life, and being able to market businesses in multiple industries provides insight and creativity that can be applied to different markets.

That being said, we do have a proven track record of marketing success worth shouting about in the following key industries.

Two business people review a laptop at a glass desk. "For Small Business" overlay.
Startup team brainstorming on whiteboard; "For Startups" text overlay.
Recruiter at desk with laptop, keyboard, and monitor displaying a LinkedIn profile. "Invoke Media" recruitment.
Dentist examining patient's teeth with tools. "For Healthcare" text overlay.
For Financial Services" text overlay on a globe and credit card, representing global financial marketing.
Two soldiers in camouflage in a forest, representing "public sector" marketing.

WHAT WE DO

Our Marketing Services

As a trusted marketing agency we provide a full suite of marketing services to boost awareness of your business, generate leads, win you more customers and maximise your profit.

Strategy

Expert, accountable, strategic marketing guidance that acts as the roadmap to your organisation’s success.

SEO

Get to the top of Google with effective campaigns that deliver organic growth to your business.

Paid Social

Target customers at a granular level with highly engaging ads that deliver leads and generate revenue.

Pay-Per-Click

Drive highly relevant traffic to your website with paid advertisements that get clicks and conversions.

Content Creation

Whether it be exquisite copy, a 4k video or high-quality imagery, we provide content that converts.

Branding & Design

High quality-branding and design that represents your business and speaks to your customers.

Email & Automation

Automated lead nurturing campaigns that educate and inform, as well as convert and retain your customers.

Website Design

Customer-first websites that attract, engage and reassure your audience. Built with marketing in mind.

Some of the people we work with to deliver exceptional marketing…

 
 

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