Case Study
Cumbria Heating Components
A Kendal based national leader in the heating, plumbing and industrial equipment space.
Transparent
Proactive
Results-Driven
Overview
“We’re not into fluff – and neither are Invoke. They’ve delivered sharp, effective marketing that’s helped us win new contracts and build our profile across the UK. They just get the job done.”
– Rich Watkins, Operations Director, RAW Training & Security
Background:
Cumbria Heating Components (CHC Group) is a Kendal based business operating multiple online brands in the heating, plumbing, and industrial equipment space across the UK, including Heating & Plumbing World and National Pumps and Boilers.
The Challenge:
CHC Group were looking for a marketing partner who could understand their business at a deeper level – not just deliver campaigns, but build a long-term relationship and support growth across multiple brands.
They wanted a team they could trust to take ownership of SEO and PPC, deliver consistent results, and scale activity as the business expanded.
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Results
Solution
We partnered with CHC Group to manage SEO and PPC across their key brands, including Heating & Plumbing World and National Pumps and Boilers.
Our work spans technical SEO, content strategy, and ongoing optimisation, alongside fully managed PPC campaigns focused on efficiency and conversion growth. We also provide clear monthly reporting across all activity, giving visibility at both brand and group level.
The focus has been on building a consistent, scalable approach, applying what works across multiple brands while adapting to the specifics of each.
Book a call to find out how we can help your business.
“What’s worked well is the relationship we’ve built. Invoke take the time to understand the business, but they also keep things direct and practical. We trust them to manage activity across multiple brands, and they’ve delivered strong performance while keeping everything easy to manage from our side.”
– Jo Garnett, Sales Director, Cumbria Heating Components (CHC)
Industries
As a marketing agency, we don’t pigeon hole ourselves into specific industries. We believe variety is the spice of life, and being able to market businesses in multiple industries provides insight and creativity that can be applied to different markets.
That being said, we do have a proven track record of marketing success worth shouting about in the following key industries.
Some of the people we work with to deliver exceptional marketing…
