Case Study

RAW2K

The UK’s premier online car auction website for the trade and public.

Transparent

Proactive

Results-Driven

Overview

“Great communication, clear strategy, and strong results. Invoke have transformed our SEO.“

– Mark Bennett, RAW2K

Background: RAW2K is the UK’s leading online car auction platform, offering thousands of used, salvage, and seized vehicles to both trade buyers and the public through daily and weekly auctions.

The Challenge: After many years with their previous SEO provider, RAW2K felt their results had plateaued. They were looking for a more attentive, transparent partner who could reinvigorate their organic performance and support their long-term growth, as well as give them the level of service and attention they required.

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Results

0%
increase in organic traffic
0%
increase in search impressions
0+
Top 3 Keyword Rankings

The website now receives several million impressions and hundreds of thousands of visitors per month.

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Solution

We took over SEO management, starting with a full audit to identify technical and on-site issues that were holding back performance.

Working closely with their team, we implemented a focused SEO strategy to improve visibility across high-intent search terms and boost traffic to key auction pages. Our ongoing work is centred around measurable improvements and regular, transparent reporting.

  • Full Audit

    We conducted a full audit of the extensive site and identified issues and opportunities; allowing us to put together a comprehensive and effective strategy.

  • New Strategy

     

    We approached the site with a new point of view and created a bespoke strategy that takes into account the ongoing changes to the search landscape, and very quickly got noticeable results.

  • Methodical Process
    A purposeful, deliberate & methodical approach is the key to consistent and sustainable growth…and that is exactly what we’ve done.

  • Reporting & Transparency

    Keeping the client up to speed with the work we have done and intend to do, involving them at every step; as well as providing reports and full-transparency on the results we have achieved.

Book a call to find out how we can help your business.

Google Search Console showing website "raw2k.co.uk" performance data: 1.08M clicks, 23.9M impressions.
RAW2K website displayed on laptop, tablet, and phone. "Online Car & Salvage Vehicle Auctions" shown. Vehicle listings visible

“The best SEO partner we’ve worked with. Transparent, proactive, and results-driven. We’re finally seeing the growth we were missing, and getting the service we deserve.“

– Mark Bennett, RAW2K

Industries

As a marketing agency, we don’t pigeon hole ourselves into specific industries. We believe variety is the spice of life, and being able to market businesses in multiple industries provides insight and creativity that can be applied to different markets.

That being said, we do have a proven track record of marketing success worth shouting about in the following key industries.

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WHAT WE DO

Our Marketing Services

As a trusted marketing agency we provide a full suite of marketing services to boost awareness of your business, generate leads, win you more customers and maximise your profit.

Strategy

Expert, accountable, strategic marketing guidance that acts as the roadmap to your organisation’s success.

SEO

Get to the top of Google with effective campaigns that deliver organic growth to your business.

Paid Social

Target customers at a granular level with highly engaging ads that deliver leads and generate revenue.

Pay-Per-Click

Drive highly relevant traffic to your website with paid advertisements that get clicks and conversions.

Content Creation

Whether it be exquisite copy, a 4k video or high-quality imagery, we provide content that converts.

Branding & Design

High quality-branding and design that represents your business and speaks to your customers.

Email & Automation

Automated lead nurturing campaigns that educate and inform, as well as convert and retain your customers.

Website Design

Customer-first websites that attract, engage and reassure your audience. Built with marketing in mind.

Some of the people we work with to deliver exceptional marketing…

 
 

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