Case Study

Scrap Car Network

One of the biggest scrap car collection services in the UK, operating in a highly-competitive digital landscape.

Transparent

Proactive

Results-Driven

Overview

“Conversions up, spend down, and consistent SEO growth—exactly what we needed.”

Daniel Pilkington, Commercial Manager, Scrap Car Network

Background:

ScrapCarNetwork is one of the UK’s largest and most trusted car recycling services, helping users scrap their vehicles quickly, legally, and ethically through a national network of Authorised Treatment Facilities.

The Challenge:

After years with the same supplier, ScrapCarNetwork’s performance had plateaued. They needed a fresh perspective, a strategic rethink of their SEO and PPC, and the level of support their scale and ambition demanded. With a highly competitive market and a substantial six-figure ad budget at stake, it was time to break through stagnation and unlock new growth.

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Results

0%
reduction in monthly ad spend
0%
reduction in cost per conversion
0%
increase in organic traffic in 12 months

The website now receives several million impressions and hundreds of thousands of visitors per month, all while significantly reducing costs and providing an exceptional return on investment.

Find Out More

0%
increase in average position in 12 months
0%
increase in organic search impressions in 12 months
0M
additional organic search impressions in 12 months
0%
increase in paid search impressions in 12 months
0%
increase in PPC conversion value in 12 months
0M
additional paid search impressions in 12 months

Solution

We took over full-service SEO and PPC, bringing in a modernised approach built for 2025 and beyond.

  • AI Optimisation for zero-click queries, Search Generative Experience (SGE), and visibility in leading Large Language Models.

  • SEO work included technical audits, on-page improvements, and a refined off-page strategy, all aligned with Google’s evolving Core Updates.

  • Rebuilt PPC campaign structures from the ground up – collaborating closely with ScrapCarNetwork’s commercial team

  • Focused spend on high-opportunity geographic areas and launched new Performance Max and retargeting campaigns

  • Reduced Bloat – improving budget efficiency and tackling campaigns that had been left for long periods of time without optimisation or the care they needed.

Book a call to find out how we can help your business.

Google Search Console showing website "raw2k.co.uk" performance data: 1.08M clicks, 23.9M impressions.
RAW2K website displayed on laptop, tablet, and phone. "Online Car & Salvage Vehicle Auctions" shown. Vehicle listings visible

“Our SEO had gone stale and our PPC was costing too much for what it was returning. Invoke took control of both and immediately made an impact. Within 10 months, we cut our ad spend by 30% and still improved conversions. On the SEO side, we’ve seen consistent growth despite multiple Google updates. They’re forward-thinking, transparent, and genuinely care about the outcome. It’s the best agency partnership we’ve had.“

– Daniel Pilkington, Commercial Managher, Scrap Car Network

Industries

As a marketing agency, we don’t pigeon hole ourselves into specific industries. We believe variety is the spice of life, and being able to market businesses in multiple industries provides insight and creativity that can be applied to different markets.

That being said, we do have a proven track record of marketing success worth shouting about in the following key industries.

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For Financial Services" text overlay on a globe and credit card, representing global financial marketing.
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WHAT WE DO

Our Marketing Services

As a trusted marketing agency we provide a full suite of marketing services to boost awareness of your business, generate leads, win you more customers and maximise your profit.

Strategy

Expert, accountable, strategic marketing guidance that acts as the roadmap to your organisation’s success.

SEO

Get to the top of Google with effective campaigns that deliver organic growth to your business.

Paid Social

Target customers at a granular level with highly engaging ads that deliver leads and generate revenue.

Pay-Per-Click

Drive highly relevant traffic to your website with paid advertisements that get clicks and conversions.

Content Creation

Whether it be exquisite copy, a 4k video or high-quality imagery, we provide content that converts.

Branding & Design

High quality-branding and design that represents your business and speaks to your customers.

Email & Automation

Automated lead nurturing campaigns that educate and inform, as well as convert and retain your customers.

Website Design

Customer-first websites that attract, engage and reassure your audience. Built with marketing in mind.

Some of the people we work with to deliver exceptional marketing…

 
 

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