Case Study
SO ECO
A national renewable energy provider operating in a competitive market.
Transparent
Proactive
Results-Driven
Overview
“Invoke Media are an outstanding marketing provider. They helped us generate thousands of high-quality leads that ultimately turned into millions of pounds of revenue.”
— Oliver Gillibrand, Director
Background:
SO ECO is a UK-based renewable energy company helping homeowners access government grants for energy-saving improvements, reducing energy bills and cutting carbon emissions.
The Challenge:
SO ECO needed a robust digital presence and a scalable lead generation engine to capitalise on growing demand for ECO4 grants. The aim was to drive high-quality leads at volume, fast, while integrating with internal systems to support the sales process from first contact to conversion.
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Results
The website has gone from 300 visitors per month, to well over 7,000 within 18-months.
We designed and built a new website with a focus on conversion and national SEO performance. Our strategy combined SEO, content creation, a targeted link building campaign, and paid social advertising – achieving first-page rankings for high-intent search terms like ECO4 within just three months.
To support outreach, we developed physical marketing collateral for their door prospecting teams. Behind the scenes, we worked closely with the sales director and team to refine and implement a full lead generation process – building an integrated system across CRM, WhatsApp, SMS, email, and callback to qualify and convert leads.
“Since bringing Invoke on board, our lead quality and volume have significantly improved. They’ve helped us refine our messaging and dial in our marketing — the results have been clear month after month.“
– Oliver Gillibrand, Director, SO ECO
Industries
As a marketing agency, we don’t pigeon hole ourselves into specific industries. We believe variety is the spice of life, and being able to market businesses in multiple industries provides insight and creativity that can be applied to different markets.
That being said, we do have a proven track record of marketing success worth shouting about in the following key industries.
Some of the people we work with to deliver exceptional marketing…


























