DIGITAL MARKETING Latest Trends in Digital Marketing for SME Owners WRITTEN BY JACK BARRON | JANUARY 15, 2023 | 8 MIN Digital marketing refers to the use of digital channels such as social media, search engines, email, and mobile apps to reach and engage with customers. [...]
MARKETING EDUCATION How To Write Effective and Impactful Emails WRITTEN BY JACK BARRON | MAY 26, 2021 | 6.5 MIN It is easy to underestimate the value of the humble email. With so many new social media platforms seemingly popping up all the time, why should [...]
DIGITAL MARKETING The Impact of iOS 14.5 on Digital Marketing WRITTEN BY JACK BARRON | MARCH 4, 2020 | 8 MIN With the release of iOS 14.5 in April 2021, Apple made significant changes to its privacy policies that have had a significant impact on digital [...]
DIGITAL MARKETING What is a marketing dashboard,and why should you use one? WRITTEN BY JACK BARRON | DECEMBER 12, 2020 | 5 MIN Data is arguably one of the most important currencies in any aspect of business - any improvements your business can make in the way [...]
B2B MARKETING What is social selling, and why does your business need it? WRITTEN BY JACK BARRON | DECEMBER 1, 2020 | 6 MIN Social media is an increasingly common part of everyone's lives - that means businesses looking to better hone their customer service, experience, and [...]
LINKEDIN MARKETING 5 Quick Ways Your Business Can Leverage the Power of LinkedIn WRITTEN BY JACK BARRON | NOVEMBER 11, 2020 | 7 MIN If you’re a B2B business, then we bet your customer acquisition strategy is an ode to traditional paid channels like PPC. We don’t [...]
MARKETING EDUCATION The Power of Micro-Commitments WRITTEN BY JACK BARRON | SEPTEMBER 9, 2020 | 8 MIN Relationships are rarely built on sudden dramatic, life-changing commitments that come like a bolt from the blue. We may occasionally hear about people who have decided to cross continents, [...]
LINKEDIN MARKETING How to Write an Effective LinkedIn Profile Headline & Summary WRITTEN BY JACK BARRON | JULY 20, 2020 | 5 MIN Most business owners, CEOs and company directors know how important LinkedIn is for networking. This social media giant has over 500 million users [...]
LINKEDIN MARKETING Why LinkedIn’s Sales Navigator is the Prospecting Tool Your B2B Business Needs WRITTEN BY JACK BARRON | MAY 21, 2020 | 6 MIN LinkedIn is THE social media platform for business, so it’s no surprise to learn it has brilliant prospecting features. And when we’re [...]
DIGITAL MARKETING What Is SEO? WRITTEN BY JACK BARRON | JUNE 30, 2016 | 3 MIN You’re sat in your office when the phone rings. On the other end, a salesperson from a marketing firm is asking you whether your small business has a SEO strategy, [...]
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