The simple fact is that more people are using messenger platforms than ever before, and it shows no sign of slowing. It makes sense to engage your customers on the platforms and devices that they feel most at ease and open to conversation – where they speak to friends and chat with family.
Conversational marketing leverages the power of human interaction and makes it a scalable opportunity for marketing success. Engage and qualify leads on autopilot, with the assistance of Artificial Intelligence and only deal with the prospects and leads that count.
Answer questions, nurture leads, and convert them to customers with conversational marketing as a cornerstone of your marketing strategy.
The final part of our three-year plan identified conversational marketing as a key area that will give us and our clients a competitive edge. It is the icing on the cake and the secret sauce that secures and develops meaningful, long-lasting customer relationships.