Convert With Conversational Marketing
The buying process has become cold and impersonal. As businesses scale and look for ways to increase their margins, they often lose their personality and the human touch that their customers crave.
Conversational marketing is a new approach to doing business online. It moves your customers through the marketing and sales journey by using one at a time questions in a conversational style that emulates or facilitates human contact.
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Engage Your Customers
Communicate with customers in the same way they speak to their friends.
If the key to conversion is building relevance and making customers feel special, then what better way than with a one-to-one interaction or a highly personalised A.I. driven conversation.
Conversational marketing is a great way to speak to your customers and guide them through the buyer journey – answering their questions, signposting them to the best solution, and collecting insight into their thoughts along the way.
Communicate and Relate
Make your customers and leads feel special with a conversational experience that engages them and holds their hand as they walk down the path to conversion.
Conversational marketing is a part of your toolkit that enables you to shorten your sales cycle and develop deep relationships with clients that stand the test of time.
See Conversational Marketing Demo
Micro-Commitments
Even if your offer is amazing and your website is on point, asking too much of your prospect, too soon, is a sure way to lose opportunities.
In a world of instant gratification and fast-moving information, your prospect’s attention spans are getting shorter, so overfacing them with lots of questions or options in one go will turn them off and away from your business. Asking for sensitive information too soon, will trigger fear and turn the part of the brain off that is open to opportunities.
Enter micro-commitments…by asking for information in smaller more manageable chunks, and asking less sensitive questions first, we mitigate the perception of commitment and we encourage an agreeable mindset and make them more open to providing their details.
Applications
Conversational marketing is becoming an integral part of the marketers toolkit and is here to stay. There are numerous applications for conversational marketing but below are some of the most successful…
Capture, score and nurture leads on autopilot 24 hours per day, across multiple channels. Feed them directly to your CRM or sales team to close when they’re at their hottest.
Answer specific questions with one-to-one interactions or signpost curious visitors to the areas of your site or members of your team that will give them the information & reassurance they need.
Turn undecided leads into paying customers, answering questions to establish your product or service as a good fit and move them from the consideration stage to the decision stage of the buyer journey.
Conversational to Conversion
The simple fact is that more people are using messenger platforms than ever before, and it shows no sign of slowing. It makes sense to engage your customers on the platforms and devices that they feel most at ease and open to conversation – where they speak to friends and chat with family.
Conversational marketing leverages the power of human interaction and makes it a scalable opportunity for marketing success. Engage and qualify leads on autopilot, with the assistance of Artificial Intelligence and only deal with the prospects and leads that count.
Answer questions, nurture leads, and convert them to customers with conversational marketing as a cornerstone of your marketing strategy.
The final part of our three-year plan identified conversational marketing as a key area that will give us and our clients a competitive edge. It is the icing on the cake and the secret sauce that secures and develops meaningful, long-lasting customer relationships.
FAQs
It is completely compliant with GDPR as well as English, Welsh and Scottish law. We are registered with the ICO and adhere to all the necessary regulations. Many of our clients are FCA regulated and therefore we work with compliance professionals to ensure we adhere to the strict rules and guidelines.
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We pay very clever boffins good money to develop ways for your different marketing assets to talk to each other, using something called an API. It’s essentially a way for different platforms to talk in a way that they each understand and perform the tasks we want them to, when we want them to.
This service is one of our flagship offerings, and therefore we are understandably quite protective of it. That being said, we are open to conversations with responsible agencies who can prove they have the same ethos and values as our own. We have the ability to offer a white label solution in these circumstances, and can assist in the creation of campaigns.
We can make your marketing channels talk with most CRMs through the use of APIs. We can feed it valuable information that allows your sales team to tailor their conversations and close deals.
No. We can set the time of day that your conversational marketing runs (e.g. on your website only running business hours) and have automated responses the rest of the time. We can also set specific criteria, so that only prospects who meet them are sent to your team for one-to-one interaction.
Benefits to Your Business
A quick recap of the key features & benefits of conversational marketing to your business.
Automate conversations until they meet set criteria
Use micro-commitments
Implement across multiple channels
Integrate across channels and feed into CRM
Answer customer questions or signpost to best place
Nurture customers and develop relationships
Higher conversion rates
Capture more information to get better customer insight
Scale business and profits faster
Only spend resource on prospects and leads that matter
Gets customers speaking with your sales team in a non-threatening environment
Great for developing meaningful relationships with customers
Use for lead gen, nurturing or customer service
Triggered by ads, email, website visits, QR codes and more
Increasingly becoming a customer expectation
Who Is Conversational Marketing For?
Conversational marketing is for any business looking to increase conversion rates, develop meaningful customer relationships and increase customer lifetime value. We’ve used it in most industries, but here’s a few worth noting…
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