Email Marketing & Automation

Engage, nurture and maximise your return with targeted, behavioural email marketing

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Email Marketing & Automation

Nurture leads, build relationships and recapture lost opportunities with email marketing and automation.

What is Email Marketing?

Email Marketing is one of the oldest forms of digital marketing, yet it is still one of the most effective, with the average ROI being £42 for every £1 spent (DMA, 2001).

Email Marketing is a tactic that involves sending emails to group of people with the goal of staying at the forefront of their mind, or getting them to take action, such as making a purchase.

It is a cost-effective method to reach large amounts of people in a highly targeted, personalised way.

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What is Email Automation?

Automation allows your business to send targeted emails based on customer or lead behaviour, meaning they’ll be sent specific emails or communications when they meet the relevant criteria.

This could be visiting certain pages on your site, clicking on specific links in your last email campaign or adding something to their shopping cart but not completing a purchase.

Automation allows you to contact the user on multiple channels, not just email, and also provides the opportunity for intelligent insight on their behaviour, as well as prompting manual follow ups.

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How We Can Help

Let Invoke Media create and manage your next Email Marketing campaign.

Behavioural Email

Send emails, SMS and other communications based on the specific actions and behaviours of your leads and customers.

Drip Campaigns

Drip feed email content to your customers at regular intervals to build relationships or upsell services or products.

Mass Mail Outs

Send bulk emails to databases of customers and leads to stay top of mind and encourage them to take action.

Complex Automations

Create complex behavioural automations across multiple platforms and channels, with bespoke customer journeys.

Why Choose Email Marketing and Automation?

Email Marketing and automation provide several benefits, including:

Personalised Messaging

Quick Results

Good ROI

Build Relationships

In the digital age, where the average person sees over 5,000 marketing messages every single day, relationships are your competitive advantage. Your customers want to feel special and they want to have a connection with your business that goes beyond transactional.

Email Marketing provides a great opportunity to send personalised communications to your leads and customers, keeping them engaged and you at the forefront of their mind.

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Recapture Lost Opportunities

Behavioural Email Marketing allows you to recapture lost opportunities and maximise your return on marketing investment, by reengaging leads who have not converted, or customers who have not returned to make further purchases.

Whether it is an abandoned cart reminder, client reactivation or something more complex, email marketing provides an excellent and non-intrusive way to recapture lost opportunities and turn them into new ones.

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Intelligent Targeting

Whilst mass mail outs have their place, intelligent targeting of customers to deliver personalised and bespoke messaging is the gold standard.

By segmenting your customer database based on their behaviours, demographics and preferences, we can send hyper-personalised messaging that resonates with them and converts like crazy.

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Nurture Leads

Not everyone is ready to take action or make a purchase decision straight away. Much like in a conventional relationship, it takes time to build trust and progress.

Email Marketing & Automation allows your business to take your customers out on many dates. Positioning your business as a friendly, knowledgeable authority in your field, and building the trust needed for them to take action.

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Reconvert Existing Customers

Your existing customer base is a treasure trove of new opportunity. It costs significantly more to acquire a new customers than it does to reconvert an existing one… they already know who you are and have trust in you, and you already have their contact details and information on their behaviours and preferences.

Use email marketing to encourage repeat custom, maximise your profit, build your reputation and get referrals.

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Stay Top of Mind

With such a noisy marketplace and thousands of other businesses trying to get your customers’ attention every day, use email marketing to provide useful, educational and valuable content to your customers and leads, building your reputation and keeping you at the forefront of their mind.

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Integrate Your Workflow

We see too many businesses using email as a blunt instrument, relying on volume in the hope that a few customers will take action.

Whilst numbers will always play a role in your email campaign’s success, you can up the odds with intelligent targeting and personalisation; integrating email as part of your customer journey and workflow.

Integrate your campaigns with your CRM, social media and other channels for marketing success and reap the rewards.

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Like what you see?

Let’s talk.

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