Marketing Personalisation

It works across many channels, but we have had the most success using personal email, newsletter-style emails, LinkedIn, Facebook Ads, WhatsApp, Facebook Messenger, Website (landing page or sales pages) & print campaigns.

We can personalise most things you can think of, but we find that the following work best: First name, last name, company name, map location, company logo, LinkedIn profile picture, website screenshot and phone number work best in most applications. It’s about striking the balance between what will wow them and what will creep them out or isn’t relevant. 

This service is mainly for growth-hungry B2B businesses, looking for ways to stand out from their competition and win more customers. It works in some of the ‘blandest’ of industries just as well as some of the more ‘exciting’ propositions and industries. 

Your customers use many different platforms across many different devices, and on average require 7 exposures to a brand before being in a mindset to make a purchase or convert. Our campaigns aim to reach your prospective customers across multiple channels to achieve this in the best way and shortest time possible. An example may be sending a personalised email, followed with a LinkedIn connection request at the same time, and then following them on Twitter the day after. We might even send them an automated voicemail a few days later if they haven’t got back in touch. We establish the best process for your business, and then make all the channels talk to each other to create an automated and aligned approach to your marketing.

For new users, we can use reverse IP lookup or identify people from existing data records that are held. When someone visits the site a small piece of code then identifies them and tracks them, meaning we ensure the personalisation is maintained throughout their omnichannel experience with your brand. The content and images reference this data and change the content to the required field.

If for some reason the personalisation fails, we don’t have any data on the user or the reverse IP doesn’t work, we will set fallback fields so that the content looks ‘normal’ to the user, albeit generic. For example instead of website copy saying ‘How are things at Invoke Media’ it would fallback to ‘How are things at your business?’.

Enter your details in the form below the video and click the ‘Get Demo’ button above to receive a personalised experience within minutes. You can also look at our campaign playbook to see some of the ways we’ve executed it for our clients, and flow charts of the customer journey.

If you don’t have pre-existing data for us to use we can create prospect lists and use data enrichment to find out more about your visitors and prospects. We will work with you to identify not only your target audience, but ideal customer, and build a detailed prospect list for your review before launching the campaign.

We will agree an upper threshold of website visits and contacts when delivering your quote,, but we will not ‘penalise’ you or be overly strict on this. We generally deal with tens or even hundreds of thousands of users per campaign.

It is completely compliant with GDPR as well as English, Welsh and Scottish law. We are registered with the ICO and adhere to all the necessary regulations. Many of our clients are FCA regulated and therefore we work with compliance professionals to ensure we adhere to the strict rules and guidelines.

We can personalise both the image and ad copy to include things like their name or company logo, creating a super-memorable experience that generates amazing click-through and conversion. These are retargeted campaigns, meaning they will have to have had been to a personalised page on your site for them to be served the ads.

This service is one of our flagship offerings, and therefore we are understandably quite protective of it. That being said, we are open to conversations with responsible agencies who can prove they have the same ethos and values as our own. We have the ability to offer a white label solution in these circumstances, and can assist in the creation of campaigns. 

The technology required to perform personalisation is incredibly costly (in excess of £30k per year) and therefore usually reserved for big players such as large corporations and multinationals. We estimate the cost of personalisation will reduce significantly in the next 4-6 years and more businesses will use it, so now is the perfect time to be an early adopter and take advantage of its benefits before it becomes commonplace.

We have developed a relationship with a technology provider as well as developing our own proprietary systems and processes, meaning we can run these campaigns at significantly lower cost and pass that saving on to our clients. We believe in making this technology available to growth-hungry SMEs in key markets.