Marketing Personalisation

Marketing Personalisation2020-11-06T17:50:33+00:00

Growth Hungry Businesses

Stand out from the crowd and get ahead of your competition to win new customers, with innovative marketing techniques that will wow your prospects and convert them into paying clients. Full-funnel marketing personalisation is the future, and it has found its home at Invoke Media.

Currently the preserve of large corporate entities and multinationals, we’re making it available and affordable to growth-hungry, forward thinking UK based SMEs.

Get Noticed

The average person sees 5000 marketing messages every single day, what makes your stand out?

You only have 8 seconds to capture and hold the attention of your prospective customers, personalising each exposure to your brand across multiple channels is the best way to grab their attention, cut through the noise and turn them into customers.

GET STARTED

Become a Leader

Marketing personalisation is tipped to be one of the most successful and effective methods for future marketers, yet the tools and techniques are too expensive for most to implement. We’re providing growth-hungry SMEs with the opportunity to lead the way and leave the competition behind. 

See how it works in the video below or request an instant demonstration by completing the form.

See Instant Marketing Personalisation Demo

Personalisation Demo

Applications

The applications of a full-funnel personalised marketing campaign are endless, but we’ve listed some of the most popular below.

Reach out to cold prospects and turn them into warm leads with outreach messages that wow and start conversations, moving them along the funnel to becoming customers.

Secure calls or demo bookings with hyper-personalised campaigns that literally show your service as their solution.

Create sales experiences that make your customers feel special, with personalised sales pages and emails that go the extra mile and generate revenue.

Send personalised content from your support team on birthdays or anniversaries, welcoming a new customer or resolving a query.

Cut through the clutter of your customers email inbox with personalised images and media to remind them of appointments or calls, and increase your team’s conversion rate.

Recapture lost opportunities and trial users with a personalised campaign across multiple channels that brings them back for more.

I’m Ready To Talk

Marketing Personalisation Agency

We believe that marketing personalisation is the key to defeating informational overload and the barrage of marketing messages that your clients receive every single day. It’s a noisy marketplace and cutting-edge techniques like marketing personalisation provide the best means of engaging your customers, building relevance, and demonstrating value.

As part of our three-year plan, we identified the key technologies and tactics that would give us and our clients a competitive edge, with marketing personalisation coming out on top. That is why we’ve created a full-funnel marketing personalisation approach that intelligently integrates and aligns all of your marketing assets, to deliver a mind-blowing personalised experience that turns on both your customers and your accountant.

The Key Facts

Free Resource

Download The Personalisation Playbook

See high-performing full-funnel marketing personalisation campaigns.

Download Now
0
Daily Marketing Messages
0x
CLICK THROUGH WITH PERSONALISATION
0
SECONDS TO CAPTURE ATTENTION
0x
CONVERSION WITH PERSONALISATION
0
DAILY EMAILS PER PERSON
0
INTERACTIONS BEFORE PURCHASE

Benefits to Your Business

A quick recap of the key features & benefits of marketing personalisation.

Cross-channel marketing
Bespoke campaign
Personalised content
Integrated and aligned across channels
Automated
Scalable

Cutting edge technology and tactics – lead the way
Cut through the noise and stand out from competitors
Increased conversions
Intelligent collection of customer data
Build marketing assets for future marketing

Can be used with existing database or new prospects
Great to support & work alongside your sales team
Used with a combination of channels and tactics
Not widely used – yet.

FAQs

It works across many channels, but we have had the most success using personal email, newsletter-style emails, LinkedIn, Facebook Ads, WhatsApp, Facebook Messenger, Website (landing page or sales pages) & print campaigns.

We can personalise most things you can think of, but we find that the following work best: First name, last name, company name, map location, company logo, LinkedIn profile picture, website screenshot and phone number work best in most applications. It’s about striking the balance between what will wow them and what will creep them out or isn’t relevant. 

This service is mainly for growth-hungry B2B businesses, looking for ways to stand out from their competition and win more customers. It works in some of the ‘blandest’ of industries just as well as some of the more ‘exciting’ propositions and industries. 

Your customers use many different platforms across many different devices, and on average require 7 exposures to a brand before being in a mindset to make a purchase or convert. Our campaigns aim to reach your prospective customers across multiple channels to achieve this in the best way and shortest time possible. An example may be sending a personalised email, followed with a LinkedIn connection request at the same time, and then following them on Twitter the day after. We might even send them an automated voicemail a few days later if they haven’t got back in touch. We establish the best process for your business, and then make all the channels talk to each other to create an automated and aligned approach to your marketing.

For new users, we can use reverse IP lookup or identify people from existing data records that are held. When someone visits the site a small piece of code then identifies them and tracks them, meaning we ensure the personalisation is maintained throughout their omnichannel experience with your brand. The content and images reference this data and change the content to the required field.

If for some reason the personalisation fails, we don’t have any data on the user or the reverse IP doesn’t work, we will set fallback fields so that the content looks ‘normal’ to the user, albeit generic. For example instead of website copy saying ‘How are things at Invoke Media’ it would fallback to ‘How are things at your business?’.

Enter your details in the form below the video and click the ‘Get Demo’ button above to receive a personalised experience within minutes. You can also look at our campaign playbook to see some of the ways we’ve executed it for our clients, and flow charts of the customer journey.

If you don’t have pre-existing data for us to use we can create prospect lists and use data enrichment to find out more about your visitors and prospects. We will work with you to identify not only your target audience, but ideal customer, and build a detailed prospect list for your review before launching the campaign.

We will agree an upper threshold of website visits and contacts when delivering your quote,, but we will not ‘penalise’ you or be overly strict on this. We generally deal with tens or even hundreds of thousands of users per campaign.

It is completely compliant with GDPR as well as English, Welsh and Scottish law. We are registered with the ICO and adhere to all the necessary regulations. Many of our clients are FCA regulated and therefore we work with compliance professionals to ensure we adhere to the strict rules and guidelines.

We can personalise both the image and ad copy to include things like their name or company logo, creating a super-memorable experience that generates amazing click-through and conversion. These are retargeted campaigns, meaning they will have to have had been to a personalised page on your site for them to be served the ads.

This service is one of our flagship offerings, and therefore we are understandably quite protective of it. That being said, we are open to conversations with responsible agencies who can prove they have the same ethos and values as our own. We have the ability to offer a white label solution in these circumstances, and can assist in the creation of campaigns. 

The technology required to perform personalisation is incredibly costly (in excess of £30k per year) and therefore usually reserved for big players such as large corporations and multinationals. We estimate the cost of personalisation will reduce significantly in the next 4-6 years and more businesses will use it, so now is the perfect time to be an early adopter and take advantage of its benefits before it becomes commonplace.

We have developed a relationship with a technology provider as well as developing our own proprietary systems and processes, meaning we can run these campaigns at significantly lower cost and pass that saving on to our clients. We believe in making this technology available to growth-hungry SMEs in key markets.

I’m Ready To Talk

Who Is Marketing Personalisation For?

Full-funnel marketing personalisation works amazingly across most industries and audiences, but particularly shines bright in B2B markets. We’ve made it work for recruitment agencies and solicitors, to health insurance and tech startups.

Steve Waterhouse
Director, Diecut Global

Marketing Personalisation Success

Diecut Global is an international specialist supplier of corrugated packaging, print and finishing machinery.

Invoke Media launched a successful full-funnel marketing personalisation campaign across multiple channels, generating weekly leads, and building their lead database by an average of 15% every month.

I’m Ready To Talk

Ready to talk?

So you made it all the way to the bottom of the page…are you ready to talk yet?

There’s no hard sell, chasing phone calls or pressure. Just two businesses speaking, to see if they add value to each other.

Let’s Talk

Contact Info

Cotton Court Business Centre, Church Street, Preston, PR1 3BY.

Phone: +44 01772 921 109

Go to Top