Paid Social Advertisements
We specialise in creating and implementing effective social media advertising campaigns that can help you achieve your marketing goals. Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads and sales, our team of experts can help you achieve your objectives.
What is Paid Social Advertising?
Paid social advertisements are ads that your business pays to display on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
We deliver these advertisements to highly-targeted audiences of your ideal customers, to encourage them to take action, such as clicking through to your website, giving you their information or making a purchase.
How We Can Help
We handle the entire paid social advertisement experience:
Audience Research
We will profile and find your perfect audience, using proprietary techniques and tools.
Ad Creation & Management
We will work with you to develop the ad creative and campaign.
Ongoing Optimisation
We will work to ensure that the cost of your campaigns are driven down, whilst improving their effectiveness.
Analytics & Reporting
We’ll provide you with detailed reports that show you the effectiveness of your campaigns.
Why Choose Paid Social Advertising?
There are many benefits to including Paid Social Advertisements in your marketing strategy, including:
Targeted Advertising
Quick Results
Good ROI
Budget Control
When we work together, we will set a budget for your paid social advertisements in order to control how, and when money is spent.
Social media platforms use an auction-based pricing model to determine the cost of each ad placement, which is based on factors such as ad relevance, bid amount, and estimated action rate.
Advanced Targeting
Our team utilises advanced targeting options to ensure that your ads are seen by the right people. We can target audiences based on demographics, interests, behaviours, and more.
The days of pressing ‘boost post’ and hoping for the best, to only be disappointed, are long gone. Invoke Media are advanced paid social media advertisement experts.
A/B Split Testing
We continuously test and optimise your ads to ensure that they are performing at their best. This includes testing different ad formats, messaging, and targeting options to determine what works best for your business.
Marketing isn’t a science, but we try to apply scientific method to our approach in order to get the best results.
Performance Tracking
We provide regular reports that show how your ads are performing and the impact they’re having on your business. This allows us to make data-driven decisions to optimise your campaigns for better results.
Log in to your customer portal at any time to see near-realtime performance dashboards and measure your paid ad success.
Quick Results
In a similar way to PPC advertisement, Paid Social Advertisements provide potentially very quick results, with campaigns usually serving to your target audience within a matter of hours from the point of activation.
This allows flexibility and agility, enabling us to quickly pivot and response to changes in the market or your business.
