When you launch a website redesign, it’s easy to think the hard work is done. But the real job starts after your site goes live. Even though you’ve tested everything before launch, real-world usage can throw up issues you didn’t anticipate. That’s why post-launch monitoring and post-launch QA are so crucial to keeping your website in top shape.

In this article, we’ll walk you through the key steps you need to take after launch to ensure everything runs smoothly. From checking device compatibility to making sure your SEO is still strong, we’ve got it covered.

Why Post-Launch QA and Performance Checks Matter

Launching a new website is exciting, but let’s face it—things don’t always go perfectly. No matter how much you prepare, there’s always something unexpected that crops up once real users start interacting with your site. That’s where post-launch monitoring comes in. Here’s why it’s so important:

• Making Sure Everything Works: Even if it looked good in testing, you want to double-check that everything functions as expected, no matter what device or browser people use. 
• Boosting Performance: A slow site is a user experience killer, and it can hurt your SEO too. Post-launch monitoring will help you catch slowdowns before they drive users away. 
• Keeping Your SEO Intact: Sometimes, technical changes during a redesign can mess with your SEO. Post-launch checks help you make sure your rankings are still solid. 

If you want to make sure your redesign works as it should, Website Design experts can help guide you through these checks.

Step 1: Test Your Site Across Different Devices and Browsers

A big part of post-launch QA is testing your site on different browsers and devices. People don’t all use the same tech to browse the web, so you need to ensure your site delivers a great experience on all of them.

What to Do:

• Check Across Major Browsers: Test your site on browsers like Google Chrome, Firefox, Safari, and Microsoft Edge. Every browser behaves a bit differently, so it’s crucial to check all of them. 
• Mobile Responsiveness: A huge chunk of users will visit your site on mobile or tablet. Make sure your site looks great and works well on all screen sizes. 
• Screen Sizes: Test on different resolutions. You want your site to look great on everything from big desktop screens to smaller phone screens. 

This step is key to making sure your site works everywhere. If you need help with paid traffic, our PPC team can make sure your ads perform smoothly across devices.

Step 2: Speed It Up

Website speed is non-negotiable. Slow load times can frustrate visitors and push them away, plus it’s not great for your SEO. Post-launch monitoring helps you identify any performance issues and tackle them before they become a problem.

What to Do:

• Check Site Load Time: Use tools like Google PageSpeed Insights to measure how fast your site is and where it needs improvement. 
• Optimise Images: Large images are one of the biggest culprits behind slow load times. Compress them to make sure they load quickly but still look good. 
• Reduce HTTP Requests: Cutting down the number of external resources your site needs to load can make a big difference in speed. 

Faster load times mean happier users and better rankings. Our SEO team can help keep your site optimised and fast.

Step 3: Check Your Internal Links and Redirects

During a redesign, your URL structure might change, and internal links could break. This can lead to 404 errors, which will frustrate users and hurt your SEO. So, checking your internal links is essential.

What to Do:

• Look for Broken Links: Use tools like Screaming Frog or Google Search Console to find and fix any broken links on your site. 
• Set Up 301 Redirects: If you’ve changed URLs, set up redirects so users and search engines are automatically directed to the right pages. 
• Update Navigation Menus: Double-check your navigation to make sure all links point to the right places. 

These checks are easy to miss but critical for both user experience and SEO. Our Content Creation team can make sure your internal linking is smooth and effective.

Step 4: Test Forms and Other Interactive Elements

Forms, checkout processes, and other interactive elements are at the heart of user engagement. If they don’t work properly, you’re risking losing leads, sales, and trust.

What to Do:

• Test Forms: Make sure all forms on your site (contact forms, sign-up forms, checkout forms) work as expected and submit data correctly. 
• Test E-commerce Transactions: If you have an online store, test the checkout process from start to finish to ensure it’s smooth and bug-free. 
• Interactive Features: Don’t forget to test features like search bars, chatbots, and pop-ups to ensure they work properly. 

Testing these features helps keep users engaged. Our Email and Automation team can ensure everything runs smoothly.

Step 5: Gather User Feedback

After launch, it’s crucial to get feedback from real users. UX testing helps you figure out what’s working well and what needs improvement. This isn’t something to skip.

What to Do:

• Real-World Testing: Have real users test your site and give feedback on usability. You’ll get valuable insights into how the site works in the wild. 
• A/B Test Designs: Test different versions of buttons, layouts, and other design elements to see what resonates best with your visitors. 
• Collect Feedback: Use surveys, heatmaps, or session recordings to understand user behaviour and identify problem areas. 

Real user feedback is one of the best ways to improve your site after launch. Our Marketing Strategy team can help turn this data into improvements for your site’s user experience.

Step 6: Check Your Analytics and Tracking

Once your site is live, it’s time to make sure your analytics are set up properly. You can’t make informed decisions without data, so make sure tracking is up and running.

What to Do:

• Check Analytics Code: Ensure that Google Analytics or other tracking tools are correctly installed and capturing data across all pages. 
• Monitor Conversions: Make sure key goals (like form submissions or purchases) are being tracked correctly. 
• User Behaviour: Use heatmaps and session recordings to see how visitors are interacting with your site and where you can improve. 

Analytics help you track the success of your redesign and make data-driven decisions. Our Branding and Design team can help optimise your site for both performance and user engagement.

Step 7: Perform Post-Launch SEO Checks

Lastly, don’t forget about SEO. Even small changes during a redesign can affect your site’s ranking. It’s crucial to check that your SEO is still intact post-launch.

What to Do:

• Check Crawl Errors: Use Google Search Console to check for crawl errors and resolve them quickly. 
• Verify Indexing: Ensure that all important pages are properly indexed by Google. 
• Monitor Rankings: Keep an eye on your keyword rankings to make sure the redesign hasn’t caused any drops. 

Post-launch SEO checks help ensure your site stays optimised for search engines. Our SEO team will make sure everything is in order.

Conclusion

Post-launch QA and performance checks are essential for ensuring your website redesign is a success. By thoroughly testing your site and continuously monitoring it, you’ll maintain a top-tier user experience and keep your SEO in check.

If you want to make sure your website redesign is running as it should, contact Invoke Media for expert help with post-launch QA and post-launch monitoring.

Unlock Full Potential with Our Expert Solutions

Maximise your website’s performance with the following:

• Website Design – Ensure a seamless redesign and smooth post-launch performance. 
• Search Engine Optimisation (SEO) – Maintain and improve SEO after the redesign. 
• PPC – Drive traffic and optimise your site post-launch. 
• Content Creation – Update content to enhance user experience and SEO post-launch.